Google Ads

Formerly AdWords

Google Ads is well-suited for organizations seeking to utilize Search Engine Marketing as a medium for increasing brand awareness, promoting direct response marketing offers, achieving & sustaining ROAS (i.e. Return on Advertising Spend) or ROI (i.e. Return on Investment) via an online mechanism, generating highly-qualified online leads via website or phone call traffic, and scaling an organization's business or revenue growth.

I would suggest using the Google Ads for the businesses where search volume is high and prospecting users already know what to expect when searching for a product or services by typing in a keywords on Google. I would not recommend Google Ads for business where the search volume or the product is not so popular or familiar among the target users as having no keyword volume might hurt the performance

Google Ads are great for companies looking to drive traffic, sales, etc that have the budget to bid on certain keywords. The platform can give small to medium size companies a chance against larger ones. One scenario where Ads may not work is for smaller businesses who don't have the budget to bid on certain keywords because the CPC is too expensive.

If you are a small business looking to get started in digital advertising, Google Ads is a great product because there is no additional cost to license the technology - you simply pay when users click on your ads and are redirected to your website. Google also provides a wealth of training and tutorial content to get you up and running. While the Google Ads platform is suitable for small businesses, it is also a technology that can scale with your organization. Our agency manages millions of media dollars in Google Ads, and many mid-market to enterprise brands manage the Google Ads platform in-house. If you are a small business getting started in Google Ads, you need to invest the time to learn the system because you will receive little to no support from Google's account management department.

I wouldn't recommend this application to anyone who didn't already know how to use it. You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever mentions it. Anytime you have a problem, good luck reaching someone who is more than a message taker, and who has good communication skills.

It's a great tool for Keyword Research using Keyword Planner but now you can only use Keyword Planner with exact numbers if you are running a campaign. Google Ads is really good for YouTube ads.

We specialized in working with clients within the healthcare industry. As you can imagine, people are always searching for new doctors, dentists, offices, etc. Using Google Ads, we were able to target specific regions, or online searches, that allowed for the businesses we were advertising on behalf of to pull up first in a Google Keyword Search.

Everyone Googles things, and showing up at the top of that page is crucial to getting the leads you are looking for. If you are looking for awareness, Google Display does that. There is a benefit to seeing an ad, even if it's not clicked on (of course, we all want the clicks, though). For eCommerce, there are also product feeds. Literally a ton of reasons to use Google Ads.

Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.

Google Ads should be the default tool for any digital marketing expert. Google's search and ad network reach is huge, and having the tools to precisely target you audiences at the right moment and place is invaluable for a successful marketing strategy. From branding to performance objectives, it has a huge array of options to create and optimize campaigns.

If you are looking to generate some traffic desperately, Google Ads is the best solution. You don't have to wait for the organic traffic. Google will suggest the best title and description so that it will be helpful for potential customers and us to know more before clicking. Companies that have a fixed budget can use Google Ads with maximum trust.

Some clients don't understand the audience bidding for keywords so there is a bit of a learning curve to get started. If you aren't aware of certain settings then it can be easy to waste money and not receive the results you want. It's easy to scale your marketing and campaigns up or down as your business grows.

Well suited for B2B & B2C products. Less appropriate for individual accounts.

If you have a high domain rating and ranking high in the searches already you don't need to do an ad in my opinion you already did the hard work in the backend.

It is very well suited towards B2C products where the target audiences are already expressing a good amount of interest in a specific product. However, it seems to be less effective for increasing the visibility of a new or lesser known companies. Also since, it could be pretty expensive for companies with lower budget that have to compete with large corporations.

It really depends on your business. Some businesses will benefit greatly from pay per click ads and some will just waste endless money. Not only does your customer need to be searching for the keywords you are using, but the ad has to be enticing for them to click on it. We have also found that only advertising with Google Ads gives us better results than advertising with their search partners (like YouTube).

It's basically monopolizing search because Google doesn't allow other companies to bid on Googles SERP. Google is basically everywhere and thus is the SERP of choice. Google is suited to showcase your website based on the keywords you want to be seen under. I honestly wish they kept the BMM modifiers in broad match. Switching it over to phrase match sucks.

Google Ads is great because you can target essentially anyone - the reach is limitless. It is a good resource when you are wanting to get relevant content directly in front of the right people. It's also nice that you only pay when someone actually clicks on your ad. The platform itself does a nice job gathering any and all data you would ever need to continue improving your campaign performance.

There are many how-to videos online to help with Google Ads newbies. Google also has lots of information regarding keywords, starting your ads account, SEO, and any specific questions you may have regarding set-up. Using Google Ads is very beneficial if done correctly and goes well with other marketing campaigns. I would recommend it to any marketing professional looking to increase website traffic.

Google Ads [(formerly AdWords)] is well suited when researching, creating, managing, editing, or analyze advertisements on Google. It is solely for advertisements on Google, so if you want to manage ads on other platforms, you’ll need to use those respective engines or a management tool (like Google’s SA360).

As we only use Google Ads for search ads (under the Ad Grant), I cannot speak to their display, discovery, smart, shopping or video ads. However for our goals, which is to help people searching for an organization such as ours get connected to us, with proper setup Google Ads is very effective. We have had great success running Ads for our organization, helping hundreds of people click on our website and visit our location; and we've had great success running ads targeting big events we put on for things such as Easter and Christmas.

The only time Google Ads would not be appropriate for our usage is if we were to use it to try and target something people weren't searching for, or if we did not do our due diligence in keyword planning.

There's no mystery here: when it comes to Search Engine Marketing, Google reigns supreme. Though you can still get decent performance from Yahoo and Bing, if you want to reach most searchers, you need to use Google Ads [(formerly AdWords)]. And, with the power and polish in Google Ads, there's rarely any reason to use a third-party ad purchasing platform. Display Advertising may be better with an different platform, but Google still has some of the best display placements and prices available.

I used to think local services (think plumbers, repair shops, etc) weren't very well suited for Google Ads [(formerly AdWords)], but recently their local inventory options and their new Local Services Ads have really made Google a powerhouse for local businesses.

There are certain business types that might find Google Ads [(formerly AdWords)] difficult to use. Google has an extensive yet confusing list of products and services it won't allow you to advertise, such as weapons, fireworks, pharmaceuticals, gambling, etc. And these categories and policies will often prevent similar or related (though not disallowed) industries to get blocked as well. So, for industries even tangentially related to risky industries, you may find Google Ads to frustrating to deal with.

Google Ads is perfectly suited for a number of client verticals. Real estate, home services, retail, restaurants, and general services, etc. It works well when there are a promotion or special driven offers to get more of a call to action. It is something great to have to run all year long and update throughout the year based off of seasonality and special offers!

Biggest bully on the planet ! They already have one the biggest business empires and they still take (steal) money from a small startup in France.
Beware at the beginning ! When signing up, they require payment details.
Beware when trying to request a voucher "to try" a google ad campaign, they launch it without validation (maybe a mistake on my behalf, but unlikely i would validate a campaign with my website not ready. Now they are not able to tell if i can redeem the voucher on my total bill ! Absurd! Then they tell me, "our email must be in your SPAM" . You are sending an email from google ads to a gmail?! How can you not rectify this !? Sorry, don't really have a good point for them, except google ads is only suited to you if you are in the right sectors and your clients have the good demographics

This is not a tool I'd recommend to small businesses or people new to Google Ads. Unfortunately, I responded to a Google Ads promotion aimed at exactly the aforementioned categories and got burned.

The promotion is a $150 credit for new users but the terms are vague and misleading. It should more clearly state that the credit will only apply towards a second campaign and that new users will have to pay for their first ad out of pocket. Since the promotion targets new customers it's obvious that many won't fully understand the process. I found out once the promotion completed and I saw an unexpected charge for the full cost of the campaign.

Like many other companies, Google is capitalizing on the pandemic and targeting businesses that are struggling and looking to earn new customers. Small businesses are particularly vulnerable due to limited knowledge of ad campaigns and a lack of funds. Perhaps Google Ads is far better suited to larger, more established businesses with experience running ads, a well-defined audience and the ability to spend on multiple campaigns.